With the upcoming Easter holiday, Sutherland took part in the charity campaign of Holiday Heroes – Easter 2017. The cause aims to donate food packages for Bulgarian families in need, so they can enjoy a proper Easter holiday. The campaign is carried out thanks to donations from companies and manufacturers of food and beverages that can be included in the provision of the needed items for the holiday packages.

Sutherland, as a socially responsible company, did not remain indifferent to the families in need by providing a bottle of cooking oil to half of the holiday packages. With the donated money, products and time, Holiday Heroes provided 5,277 holiday packages of food products to families in need across Bulgaria, thus surprising more than 20,000 Bulgarians for the Easter Holiday.